Market sizing

Build a sourced TAM, SAM and SOM estimate.

Sizing a market means two estimates, a pile of sources and assumptions that must be defensible. Hops builds both views, cites every input and shows the math, starting from your past work.

How it runs: Ask Hops, with a skill so the output has the same format every time. No automation needed.

What it does

• Builds two estimates. A top-down and a bottom-up view of TAM, SAM and SOM, so you can see where they agree.
• Sources every assumption. Each input links to its source, using web research and past work in Google Drive.
• Shows the math. Formulas and inputs are written out so a reviewer can follow and change them.
• Reuses past work. Hops finds earlier sizing work in Drive for similar markets and starts from it.
• Marks what needs the client. Assumptions that need client validation are flagged.

Ask Hops

Copy a prompt into any chat with Hops, or mention @Hops in a Space.

Size the US fleet telematics market for Acme, top-down and bottom-up.

What is the SAM for mid-size fleets in the Globex market?

Show the assumptions behind the Northwind TAM and mark which need client validation.

Find our past sizing work on logistics software and reuse what applies.

Why do the top-down and bottom-up estimates differ, and which do you trust more?

Example reply:

US fleet telematics, sourced:

• Top-down TAM $14.2B, bottom-up$12.8B.
• SAM $3.1B for mid-size fleets.
• 3 assumptions marked for client validation.

What you get

• An estimate in chat, in the same thread, with the math and a source for every assumption.
• A saved Doc or Table, when you ask for one. Say “save this as a doc” or “put the assumptions in a table” and Hops writes it to Docs or Tables in the Space.

Connections needed

Connect Google Drive so Hops can find past work. Each card opens Connections in the app. Web research needs no connection.

Google Drive

Past sizing work and templates.

Set it up

1. Connect your apps

   Connect Google Drive in Connections.

   See Connections.

2. Pin past work (optional)

   Create a client-acme Space and pin related past work in Space context.

   See Spaces and Space context.

3. Add the skill

   Give Hops these instructions:

   You size markets. Build top-down and bottom-up estimates for TAM, SAM and SOM. Source every assumption and show the math. Mark assumptions that need client validation.
   

   See Build a skill.

4. Ask

   Ask Hops in chat whenever a new sizing question comes up.