Content repurposing

Turn one piece of content into blog, social, email and more, with the brand context already loaded.

You have a long-form asset like a webinar, launch post or customer story, and turning it into shorter formats means rewriting the brand voice every time. Hops repurposes it for each channel with the brand guide already loaded.

How it runs: Scheduled. An automation runs every week, posts the repurposed drafts for review and saves them as a Doc. You can also ask Hops any time.

What it does

• Reads the source asset. Hops works from a file in Space context or a link in Google Drive, such as a webinar recording, post or customer story.
• Writes for each channel. It drafts blog, email, LinkedIn and X versions, each at the right length and format.
• Matches the brand voice. Tone follows the brand guide and style guide pinned in Space context.
• Never invents stats. The original claims stay intact, and every draft cites the source asset so the team can trace it.
• Scans for new content. Each week Hops finds newly published content and drafts a repurposed version for each channel, ready for review.

Ask Hops

Copy a prompt into any chat with Hops, or mention @Hops in a Space.

Repurpose the Acme webinar recording into 5 social posts and a newsletter draft.

Turn our latest launch post into a LinkedIn post, an X thread and a customer email.

Pull 3 short quotes from the Globex customer story for design.

What did we publish this week that we have not repurposed yet?

Rewrite this blog post as a 150 word email in our brand voice.

Example reply:

I created these from the webinar:

• 5 social posts in your brand voice.
• 1 newsletter draft.
• 3 short quotes for design.
• All cite the webinar recording as the source.

What you get

• A weekly post in Slack (or the Space chat) with the drafts ready for review.
• A dated Doc in Docs in the Space with every channel draft and the source asset it came from.
• Answers on demand. Ask Hops to repurpose any asset in chat.

Connections needed

Connect these apps. Each card opens Connections in the app.

Google Drive

Source assets and the brand guide.

Your CMS

Finds newly published content.

Social scheduling tool

Where approved posts get scheduled.

Slack

Content review channel.

Set it up

1. Connect your apps

   Connect Google Drive, your CMS, your social scheduling tool and Slack in Connections.

   See Connections.

2. Create the Space

   Create a marketing Space for content operations. Pin the brand guide, style guide and a running list of source assets in Space context.

   See Spaces and Space context.

3. Add the skill

   Give Hops these instructions:

   You repurpose long-form marketing content into blog, email, LinkedIn, and X formats. Always match the tone in the brand guide. Keep the original claim structure. Never invent stats. Cite the source asset in the artifact so the team can trace it.
   

   See Build a skill.

4. Schedule it

   Every week Hops scans new published content and drafts a repurposed version for each channel. It posts to the content review channel and saves a dated Doc.

   See Automation.