> ## Documentation Index
> Fetch the complete documentation index at: https://hopsdocs.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Churn signals

> Combine tickets, sentiment and usage into one churn-risk list.

Churn shows up in tickets long before it shows up in a cancellation. Hops reads tickets and account data every morning and keeps one list of at-risk accounts.

<Info>
  **How it runs:** Scheduled. An automation runs every weekday at 8:00 AM, posts new at-risk accounts and updates a churn-risk Table. You can also ask Hops any time.
</Info>

## What it does

* **Looks for the signals.** Cancellation questions, repeat issues, negative sentiment and silence after escalations.
* **One row per account.** Signal, owner and status, so the list stays easy to scan.
* **Finds the owner.** Hops reads owners and renewal dates from HubSpot or Salesforce.
* **Posts only what is new.** Accounts already on the list are not repeated.

<Frame>
  <img src="https://mintcdn.com/hopsdocs/E03FYifT87c9QmFJ/images/use-cases/support-churn-signals.gif?s=0361c8f6cc3f8439f1221de5051886c0" alt="Zendesk connection, Hops read tickets and flagged accounts showing churn signals" width="1440" height="810" data-path="images/use-cases/support-churn-signals.gif" />
</Frame>

## Ask Hops

Copy a prompt into any chat with Hops, or mention `@Hops` in a Space.

```text theme={null}
Which accounts show churn signals this week?
```

```text theme={null}
Why is Hooli on the at-risk list?
```

```text theme={null}
Show at-risk accounts renewing in the next 60 days.
```

```text theme={null}
List accounts that went silent after an escalation.
```

Example reply:

> 6 accounts at risk:
>
> * Hooli: 3 negative tickets and a cancellation question.
> * Umbrella reported the same bug 4 times.
> * Churn-risk table updated.

## What you get

* **A Slack or Space post** each weekday with new at-risk accounts.
* **Updated Tables** in the Space with one row per account, signal, owner and status.
* **On-demand checks** for any account or segment.

## Connections needed

Connect these apps. Each card opens Connections in the app.

<CardGroup cols={3}>
  <Card title="Zendesk" icon="plug" href="https://app.hops.ai/my-hops/connections">
    Tickets and sentiment (or Intercom).
  </Card>

  <Card title="HubSpot" icon="hubspot" href="https://app.hops.ai/my-hops/connections">
    Deals, contacts and owners (or Salesforce).
  </Card>

  <Card title="Slack" icon="slack" href="https://app.hops.ai/my-hops/connections">
    Where Hops posts the results and nudges owners.
  </Card>
</CardGroup>

## Set it up

<Steps>
  <Step title="Connect your apps">
    Connect the apps above in **Connections**.

    See [Connections](/docs/connections/overview).
  </Step>

  <Step title="Pin context">
    Create a **support** Space and pin your churn-signal definitions in Space context.

    See [Spaces](/docs/spaces/overview) and [Space context](/docs/spaces/space-context).
  </Step>

  <Step title="Add the skill">
    Create a skill with this prompt so the output has the same format every time.

    ```text theme={null}
    You detect churn signals. Look for cancellation questions, repeat issues, negative sentiment and silence after escalations. Keep one row per account with signal, owner and status.
    ```

    See [Build a skill](/docs/agents/build-a-skill).
  </Step>

  <Step title="Schedule it">
    Run every weekday at 8:00 AM. Hops posts new at-risk accounts to the support Space and updates the churn-risk Table.

    See [Automation](/docs/spaces/automation).
  </Step>
</Steps>


## Related topics

- [Support](/teams/support.md)
- [Slipping partner usage](/teams/support/use-cases/slipping-partners.md)
- [Financial model check](/teams/professional-services/use-cases/financial-model.md)
- [Interview debrief](/teams/hr-people-ops/use-cases/interview-debrief.md)
- [Account risk watch](/teams/professional-services/use-cases/account-risk-watch.md)


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