> ## Documentation Index
> Fetch the complete documentation index at: https://hopsdocs.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Prospecting angle

> Find a reason to reach out to each target account this week.

Cold outreach works when it is timely. Hops researches each target account and finds a real, recent reason to reach out, with an opener ready to use.

<Info>
  **How it runs:** Scheduled. An automation runs every Monday at 8am, posts the new angles and saves them to the target list Table. You can also ask Hops any time.
</Info>

## What it does

* **Researches the last 30 days.** Hops looks for funding, hiring, leadership changes and product news for each target account.
* **Picks one angle per account.** Each account gets a single reason to reach out, not a pile of facts.
* **Writes a two-line opener.** The opener refers to the news so it does not read like a template.
* **Cites the source.** Every angle links to the article or page, so reps can check it before sending.
* **Skips stale news.** Angles you already used are not repeated.

<Frame>
  <img src="https://mintcdn.com/hopsdocs/E03FYifT87c9QmFJ/images/use-cases/sales-prospecting-angle.gif?s=d3fe7cdf0f950768203a2fcd6e272de3" alt="prospect-research skill, Hops researched each target account on the web and wrote an angle and opener" width="1440" height="810" data-path="images/use-cases/sales-prospecting-angle.gif" />
</Frame>

## Ask Hops

Copy a prompt into any chat with Hops, or mention `@Hops` in a Space.

```text theme={null}
Find an angle for each target account this week.
```

```text theme={null}
What has Hooli announced in the last 30 days that we can reference?
```

```text theme={null}
Write an opener for Pied Piper based on their hiring.
```

```text theme={null}
Which target accounts changed leadership recently?
```

```text theme={null}
Refresh the angles for the accounts in the Enterprise list.
```

Example reply:

> Angles for 5 target accounts:
>
> * Hooli raised a Series C on Monday.
> * Pied Piper is hiring 4 RevOps roles.
> * Openers drafted for each, with sources.

## What you get

* **An answer in chat**, in the same thread, with the angle, opener and source for each account.
* **A weekly post** every Monday in the Space chat or Slack with new angles.
* **An updated Table** in **Tables** of the Space with the current angle and opener per account.
* **On-demand research.** Ask about any account at any time.

## Connections needed

Connect these apps. Each card opens Connections in the app.

<CardGroup cols={3}>
  <Card title="HubSpot" icon="hubspot" href="https://app.hops.ai/my-hops/connections">
    Reads the target account list and owners (or Salesforce).
  </Card>
</CardGroup>

## Set it up

<Steps>
  <Step title="Connect your apps">
    Connect your CRM (HubSpot or Salesforce) in **Connections**. Hops uses web research for the news.

    See [Connections](/docs/connections/overview).
  </Step>

  <Step title="Pin your list">
    Create a **sales-hq** Space and pin the target account list and ICP in Space context.

    See [Spaces](/docs/spaces/overview) and [Space context](/docs/spaces/space-context).
  </Step>

  <Step title="Add the skill">
    Give Hops these instructions:

    ```text theme={null}
    You find outreach angles. For each target account, look for funding, hiring, leadership changes and product news from the last 30 days. Suggest one angle and a two-line opener. Cite the source.
    ```

    See [Build a skill](/docs/agents/build-a-skill).
  </Step>

  <Step title="Schedule it">
    Every Monday at 8am Hops refreshes the angles, posts them to the Space and updates the target list in **Tables**.

    See [Automation](/docs/spaces/automation).
  </Step>
</Steps>


## Related topics

- [Sales](/teams/sales.md)
- [Meeting research](/teams/founders-executives/use-cases/meeting-research.md)
- [Content ideas from search](/teams/marketing/use-cases/content-ideas.md)


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