> ## Documentation Index
> Fetch the complete documentation index at: https://hopsdocs.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead scoring

> Score inbound leads against your ICP and route the best ones.

Not every inbound lead deserves a rep's time. Hops scores each new lead against your ICP, explains the score and routes the best ones to reps.

<Info>
  **How it runs:** Triggered. An automation runs when a new lead is created in your CRM, and you can also ask Hops directly.
</Info>

## What it does

* **Scores 0-100.** Company size, industry, role and intent are checked against your ICP.
* **Explains every score.** Each lead gets its top two reasons, so reps trust the number.
* **Routes by territory.** Leads at 80 or above go to the right rep. The rest go to nurture.
* **Writes the score back.** Scores and reasons are added to the lead in the CRM.
* **Handles gaps.** If a field is missing, Hops says which one and scores with what it has.

<Frame>
  <img src="https://mintcdn.com/hopsdocs/E03FYifT87c9QmFJ/images/use-cases/revops-lead-scoring.gif?s=413b8627cdbe81c420177c7cdabd6bf8" alt="HubSpot connection, Hops scored new leads against the ICP and routed high-fit leads to reps" width="1440" height="810" data-path="images/use-cases/revops-lead-scoring.gif" />
</Frame>

## Ask Hops

Copy a prompt into any chat with Hops, or mention `@Hops` in a Space.

```text theme={null}
Score the leads that came in yesterday against our ICP.
```

```text theme={null}
Why did Northwind Logistics get a 62?
```

```text theme={null}
Which high-fit leads are not yet assigned to a rep?
```

```text theme={null}
Re-score all open leads after we changed the ICP to mid-market only.
```

Example reply:

> Scored 58 new leads:
>
> * 9 high-fit leads routed to reps by territory.
> * 21 nurture leads sent to marketing.
> * Score and top two reasons added to each lead.

## What you get

* **A post when the lead arrives** in Slack or the Space with the score, reasons and owner.
* **Updated Tables** in the Space with a row per scored lead, so you can review and tune the ICP.
* **An optional draft** intro email for high-fit leads, ready for the rep to review.
* **On-demand scoring** for any list of leads.

## Connections needed

Connect these apps. Each card opens Connections in the app.

<CardGroup cols={3}>
  <Card title="HubSpot" icon="hubspot" href="https://app.hops.ai/my-hops/connections">
    Deals, contacts and owners (or Salesforce).
  </Card>

  <Card title="Slack" icon="slack" href="https://app.hops.ai/my-hops/connections">
    Where Hops posts the results and nudges owners.
  </Card>
</CardGroup>

## Set it up

<Steps>
  <Step title="Connect your apps">
    Connect the apps above in **Connections**.

    See [Connections](/docs/connections/overview).
  </Step>

  <Step title="Pin context">
    Create a **revops** Space and pin the ICP and routing rules in Space context.

    See [Spaces](/docs/spaces/overview) and [Space context](/docs/spaces/space-context).
  </Step>

  <Step title="Add the skill">
    Create a skill with this prompt so the output has the same format every time.

    ```text theme={null}
    You score leads. Score 0-100 on company size, industry, role and intent against the ICP. Give the top two reasons for each score. Route 80+ to reps by territory and send the rest to nurture.
    ```

    See [Build a skill](/docs/agents/build-a-skill).
  </Step>

  <Step title="Trigger it">
    Run when a new lead is created in the CRM. Hops scores it, posts to the Space and adds a row to a Table.

    See [Automation](/docs/spaces/automation).
  </Step>
</Steps>


## Related topics

- [RevOps](/teams/revops.md)
- [Applicant ranking](/teams/hr-people-ops/use-cases/applicant-ranking.md)
- [Post-event follow-up](/teams/sales/use-cases/post-event-follow-up.md)
- [Founder pipeline and partner meeting](/teams/vc-pe/use-cases/partner-meeting-prep.md)
- [Paid campaign report](/teams/marketing/use-cases/paid-campaigns.md)


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