> ## Documentation Index
> Fetch the complete documentation index at: https://hopsdocs.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Content repurposing

> Turn one piece of content into blog, social, email and more, with the brand context already loaded.

You have a long-form asset like a webinar, launch post or customer story, and turning it into shorter formats means rewriting the brand voice every time. Hops repurposes it for each channel with the brand guide already loaded.

<Info>
  **How it runs:** Scheduled. An automation runs every week, posts the repurposed drafts for review and saves them as a Doc. You can also ask Hops any time.
</Info>

## What it does

* **Reads the source asset.** Hops works from a file in Space context or a link in Google Drive, such as a webinar recording, post or customer story.
* **Writes for each channel.** It drafts blog, email, LinkedIn and X versions, each at the right length and format.
* **Matches the brand voice.** Tone follows the brand guide and style guide pinned in Space context.
* **Never invents stats.** The original claims stay intact, and every draft cites the source asset so the team can trace it.
* **Scans for new content.** Each week Hops finds newly published content and drafts a repurposed version for each channel, ready for review.

<Frame>
  <img src="https://mintcdn.com/hopsdocs/E03FYifT87c9QmFJ/images/use-cases/marketing-content-repurposing.gif?s=e908bbffee678d25c6c5b1c2eafba41d" alt="webinar-recording.mp4 uploaded to Space context, Hops repurposed it into posts and an email" width="1440" height="810" data-path="images/use-cases/marketing-content-repurposing.gif" />
</Frame>

## Ask Hops

Copy a prompt into any chat with Hops, or mention `@Hops` in a Space.

```text theme={null}
Repurpose the Acme webinar recording into 5 social posts and a newsletter draft.
```

```text theme={null}
Turn our latest launch post into a LinkedIn post, an X thread and a customer email.
```

```text theme={null}
Pull 3 short quotes from the Globex customer story for design.
```

```text theme={null}
What did we publish this week that we have not repurposed yet?
```

```text theme={null}
Rewrite this blog post as a 150 word email in our brand voice.
```

Example reply:

> I created these from the webinar:
>
> * 5 social posts in your brand voice.
> * 1 newsletter draft.
> * 3 short quotes for design.
> * All cite the webinar recording as the source.

## What you get

* **A weekly post** in Slack (or the Space chat) with the drafts ready for review.
* **A dated Doc** in **Docs** in the Space with every channel draft and the source asset it came from.
* **Answers on demand.** Ask Hops to repurpose any asset in chat.

## Connections needed

Connect these apps. Each card opens Connections in the app.

<CardGroup cols={3}>
  <Card title="Google Drive" icon="google-drive" href="https://app.hops.ai/my-hops/connections">
    Source assets and the brand guide.
  </Card>

  <Card title="Your CMS" icon="plug" href="https://app.hops.ai/my-hops/connections">
    Finds newly published content.
  </Card>

  <Card title="Social scheduling tool" icon="plug" href="https://app.hops.ai/my-hops/connections">
    Where approved posts get scheduled.
  </Card>

  <Card title="Slack" icon="slack" href="https://app.hops.ai/my-hops/connections">
    Content review channel.
  </Card>
</CardGroup>

## Set it up

<Steps>
  <Step title="Connect your apps">
    Connect Google Drive, your CMS, your social scheduling tool and Slack in **Connections**.

    See [Connections](/docs/connections/overview).
  </Step>

  <Step title="Create the Space">
    Create a **marketing** Space for content operations. Pin the brand guide, style guide and a running list of source assets in Space context.

    See [Spaces](/docs/spaces/overview) and [Space context](/docs/spaces/space-context).
  </Step>

  <Step title="Add the skill">
    Give Hops these instructions:

    ```text theme={null}
    You repurpose long-form marketing content into blog, email, LinkedIn, and X formats. Always match the tone in the brand guide. Keep the original claim structure. Never invent stats. Cite the source asset in the artifact so the team can trace it.
    ```

    See [Build a skill](/docs/agents/build-a-skill).
  </Step>

  <Step title="Schedule it">
    Every week Hops scans new published content and drafts a repurposed version for each channel. It posts to the content review channel and saves a dated Doc.

    See [Automation](/docs/spaces/automation).
  </Step>
</Steps>


## Related topics

- [Marketing](/teams/marketing/overview.md)
- [Explore use cases](/use-cases/overview.md)
- [Spaces overview](/spaces/overview.md)
- [Skills](/agents/skills.md)
- [Content ideas from search](/teams/marketing/use-cases/content-ideas.md)


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